WSL Football announces collaboration with tech giant Apple

October 16 – WSL Football has raised the curtain on a “wide-ranging” collaboration with Apple, aimed at transforming the way the women’s game is played, coached, and officiated at the top level.

The agreement is designed to “raise performance standards” across the league while addressing disparities in access to professional-level technology – a hiccup which has now been solved by the richest company in the world in its first proper delve into Women’s sport in Britain.

Under the partnership, all FA Women’s Super League (WSL) clubs and officials will be equipped with Apple products – including the MacBook Pro, iPad Pro, iPad Air, iPhone 17 Pro, and AirPods Pro 3 – to support coaching, match analysis, and real-time decision-making.

WSL Football hope that the tech will help matchday operations become more streamlined, with iPad Air devices introduced for digital team sheets and live match reporting by fourth officials, replacing paper-based systems and improving administrative efficiency.

“At its core, we see this as a collaboration grounded in a shared ambition to drive meaningful transformation, and Apple has a remarkable history of revolutionising industries through its products,” says Zarah Al-Kudcy, CRO, WSL Football.

“That spirit of innovation deeply resonates with our aspirations for women’s football, and Apple’s products will help provide a solution for disparity in club technology access and team performance analysis.”

Apple, which has previously integrated its technology into Major League Baseball, the NHL, and the World Surf League, will hope to apply similar innovation to the women’s game in the UK.

“We are thrilled to be working with WSL Football and to help every player, coach, analyst and official elevate their game with Apple,” says Scott Brodrick, Worldwide Product Marketing Manager at Apple.

“Our aim is to enable innovation both on and off the pitch, and by placing our products into the hands of football’s most skilful athletes, we’re excited by what we can collectively achieve for women’s football.”

The partnership marks another step in the WSL Football’s long-term vision to create a more competitive and technologically advanced league.

Contact the writer of this story, Harry Ewing, at moc.l1760622935labto1760622935ofdlr1760622935owedi1760622935sni@g1760622935niwe.1760622935yrrah1760622935