Hello Kitty may be the most well-known, but there is a seemingly endless list of other Sanrio characters with extremely varied personalities. No two Sanrio personalities are alike, and with such an expansive catalog of characters that have been released over the past several decades, it can be difficult to pinpoint which one you can relate to the most.
Look no further, because there is a Sanrio character that aligns with every Zodiac sign in the list of 12 signs. Each of these Sanrio friends seems to fall into one of the 12 categories based on their unique attributes. Whether you believe Zodiac signs are actually indicative of a person’s traits or not, these 12 Sanrio heroes encompass a range of different characteristics and fans will likely see pieces of themselves in at least one character.
12
Aries (Ram) – Kuromi
March 21-April 19
As a fire sign, Aries signs are known for lighting up a room with confidence. On the flip side, they can be aggressive and quite competitive too, but their boldness can also be a positive trait, making them fantastic leaders. Finally, Aries may also lean towards being mischievous and silly.
All of these personality traits perfectly summarize Sanrio’s spunky rabbit, Kuromi. Kuromi is self-assured, outspoken and adores playing pranks and devising schemes. Although she can be a troublemaker, she is loving deep down. Because of her audaciousness, Kuromi would likely be an Aries.
11
Taurus (Bull) – Tuxedo Sam
April 20-May 20
Some things that people in the earth sign, Taurus, value are relaxation and peace. Tauruses are determined to work hard to get the most out of life, letting nothing stand between them and the comfortable life of their dreams. Although they appreciate solace, they are not lazy and will expend effort to accomplish their ambitious goals. After they have achieved their aims, they are happy to kick back and enjoy the fruits of their labor.

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Tuxedo Sam would certainly be a Taurus. He adores fashion and the finer things in life, and is very patient and dedicated to his dreams. He loves collecting items, like bow ties, and never stops pursuing the hobbies that bring him joy. Nothing makes Tuxedo Sam happier than truly experiencing all life has to offer, so he is similar to a Taurus.
10
Gemini (Twins) – Little Twin Stars
May 21-June 21
The May-June air sign, Gemini, is represented in the Zodiac as twins, and, quite fittingly, no two Sanrio characters represent Gemini better than Kiki and Lala, Little Twin Stars. Geminis are intelligent and enjoy being around people and making new friends. The Gemini is often said to be the person who everyone in the room gravitates towards due to their vibrant, welcoming personality.
The Little Twin Stars are not exactly identical in their personalities, but they do share many of the same characteristics, such as kindness and positivity. Their sibling bond is unbreakable and they both deeply value friendship. Apart from their gratitude for the friendships in their lives, Kiki and Lala are also both very creative and artistic, constantly engaging in hobbies like star-fishing and writing poems.
9
Cancer (Crab) – Dear Daniel
June 22-July 22
Cancer is often stated to be the most sensitive of the water signs, but that is not necessarily a negative trait. Cancers tend to be very attuned to both their own emotions and the emotions of others, making them very introspective and faithful friends. If any Sanrio character was to be a Cancer, it would be Dear Daniel, Hello Kitty’s boyfriend.
Dear Daniel is described as sensitive, kind, and passionate about hobbies like photography and ballet. He is a steadfast friend and someone who can always be depended on for support, but he also has a tendency to wear his emotions on his sleeve, making him similar to the typical description of the Cancer Zodiac sign.
8
Leo (Lion) – Badtz-Maru
July 23-August 22
Leos are fire signs and are often known for their strong work ethic, relentless ambition, and courageousness no matter what stands in their path. Leos can sometimes veer into pushy territory when they become too wrapped up in their pursuits, but at heart, they are loving, warm individuals.
Badtz-Maru is one of Sanrio’s most mischievous characters, similar to Kuromi, and he also sets lofty goals for himself, making him a fantastic representation of the Leo Zodiac sign. He may be touchy or irritable at times, but Badtz-Maru is also hilarious, high-achieving, and enjoyable to be around, according to his group of devoted Sanrio friends who genuinely appreciate his presence.
7
Virgo (Virgin) – Pompompurin
August 23-September 22
As the August/September earth sign, Virgos are cool, even-tempered, and logical, often focusing on small details that others might easily overlook. This earth sign is also known for being perceptive, which is a double-edged sword, since although their intuition makes them meticulous and careful, they are also very prone to overthinking.

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Pompompurin fits the Virgo Zodiac sign to a tee, with his laid-back attitude and tendency to make big plans for himself and his life. Although Virgos can become fixated on details, they can also be quite relaxed, which is definitely a defining trait of Pompompurin, who enjoys soothing hobbies like napping and cooking up delicious treats like pudding.
6
Libra (Balance) – Hello Kitty
September 23-October 23
The Libra Zodiac sign, which is the September/October air sign, is often defined by the word “balance.” Libras seek peace in their lives and relationships and are often talented at bringing others together with their cooperation-focused mindset. This air sign is also noted as being exceptionally creative.
As the core character in the Sanrio franchise, Hello Kitty definitely balances out her friend group of numerous Sanrio friends and helps them all connect. She is also a very imaginative person, with many artistic hobbies involving music, literature, writing, and dance. Hello Kitty is often described as a friend to all, and she shares many common Libra traits.
5
Scorpio (Scorpion) – Keroppi
October 24-November 21
Scorpios are the most passionate and loyal of the water signs in the Zodiac. They can also be quite independent, valuing their time alone, although they do appreciate their friendships. Scorpios often take on a natural leadership role because of their strong willpower in almost any given situation.
Based on his personality, the frog, Keroppi, is Sanrio’s example of a Scorpio. Keroppi is optimistic and has a vast array of different hobbies. He is a sports fanatic and is willing to give any game a try. His bonds with his friends are solid, and whether he loses or wins in games, he never stops playing. Keroppi’s dependability and persistence prove why he would be a Scorpio.
4
Sagittarius (Archer) – Monkichi
November 22-December 21
Sagittarius is an Autumn fire sign, and is characterized by qualities like adventurousness and inquisitiveness. People who fall under this sign often search for new experiences and forms of self-development, committed to constantly leveling up and putting their best foot forward in all situations.

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Monkichi is truly resolute, but also down-to-earth despite his commitment to chasing his passions in life. If there is any Sanrio character who is least likely to accept defeat, it would be the diligent Monkichi. Because of his drive and tenacity, Monkichi is a textbook Sagittarius.
3
Capricorn (Goat) – Retsuko
December 22-January 19
Capricorns are earth signs, and are famous for being some of the most hardworking, unstoppable people. When a Capricorn pursues a goal, they are very unlikely to falter until they achieve what they set out to do. They are also often called responsible, organized, and trustworthy.
Retsuko from Aggretsuko may dislike her mundane office job, but she is still a careful, driven worker. She also pursues her own interests on the side, like her love for music. In everything Retsuko does, she gives it her all, which is a hallmark of the Capricorn Zodiac sign.
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