Paris FC adds NTT Data as sponsor and driver of club’s digital transformation

October 10 – Paris FC has announced a new strategic partnership with NTT Data for the 2025–26 season, marking the club’s first major commercial deal since its high-profile acquisition by the Arnault family – owners of the LVMH luxury group – and subsequent promotion to the French top flight.

The agreement extends NTT’s growing portfolio of sports partnerships that already includes Premier League Arsenal and Indycar, helping the company take its next step into the world of elite sport where technology and data is becoming an increasingly important asset.

The partnership will have both eyes focused on accelerating Paris FC’s digital development as it looks to re-establish itself among France’s football elite – not an easy task when its neighbours are the reigning French and European champions.

As its first port of call, NTT will help the club implement a new digital roadmap designed to ‘enhance fan engagement, improve connectivity and personalisation, and integrate advanced data systems’ into both sporting and commercial operations.

NTT say the project will involve developing AI-powered conversational tools, tailored fan content, and data-driven insights to deepen supporter interaction and attract new audiences.

Another box to tick will be upgrading the club’s broader technology infrastructure – from back-office systems to matchday operations – with an emphasis on data intelligence to drive innovation and collaboration at the Ligue Un newcomers.

Beyond the technical work, both parties have framed the collaboration as an opportunity to drive social impact through football as it affects both men’s and women’s teams. Paris FC have been active in promoting inclusion, from their participation in the women’s game, which saw them qualify for this season’s UEFA Women’s Champions League, to the Handifoot programme, which supports players with disabilities.

“Paris FC’s promotion to Ligue 1, the arrival of a new shareholder, and our move to Jean Bouin mark a new era for the club. This partnership with NTT DATA is fully in line with this momentum: it enables us to accelerate our digital transformation to offer our supporters a modern, connected and ambitious experience,” commented Pierre Ferracci, President of Paris FC.

“This partnership with Paris FC embodies our mission at NTT DATA: to accelerate client success and positively impact society through responsible innovation,” added Olivier Posty, SVP France Luxembourg at NTT DATA.

Contact the writer of this story, Harry Ewing, at moc.l1760104714labto1760104714ofdlr1760104714owedi1760104714sni@g1760104714niwe.1760104714yrrah1760104714