Multi-ownership group Mercury buy majority stake in Bristol City women

September 18 – Co-founded by Victoire Cogevina Reynal and Mario Malavé, Mercury13, is a multi-club ownership group dedicated solely to women’s football, and they are making waves throughout Europe and Latin America, with Bristol City being their latest acquisition.

Following the group’s purchase of F.C. Como’s women’s team, Mercury13, pending league approval, now has a majority stake in the Women’s Super League (WSL) team.

No value was given for the majority stake though Mercury13 said they had a war chest of about $100 million to build their club portfolio.

The club was primarily targeted for its exceptional facilities, passionate fanbase, and its history within the women’s game. The team will continue playing at Ashton Gate Stadium and training at the Robins High Performance Centre.

The Lansdown family, who have guided the club, will retain a minority stake, and long-time owner, Stephen Lansdown, reflected on the evolution of the women’s game, saying: “My family and I have watched and supported the women’s team for nearly two decades. From the early days as Bristol Academy to competing in the Champions League and now playing regularly at Ashton Gate, the growth of women’s football has been astounding. We have always said we would look at investment if it was the right partner at the right time, and I believe now is that time. Mercury13’s ambition for women’s football matches our own and will accelerate Bristol City Women’s growth.”

Mercury13’s leaders Mario Malavé, co-founder and co-CEO, added, “Bristol City Women represents everything we look for in a club: a rich history, a track record of performance, world-class infrastructure, and incredibly loyal supporters. Our entry into the English football pyramid is a major milestone for Mercury13, and one we approach with deep respect and responsibility.”

Chief strategy officer Hannah Haynes said: “We are proud to have reached this agreement and are committed to driving the growth of this distinctive and ambitious club during a pivotal time for women’s football in England. Working closely with broadcasters, commercial partners, and the community, our goal is to enhance the matchday experience and establish the club as a competitive force.”

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