Michele Kang’s Kynsica takes Presenting Partner sponsorship of upcoming FIFA Women’s Champions Cup

January 23 – FIFA has announced Michele Kang’s women’s sports investment group Kynisca as the Presenting Partner of the inaugural FIFA Women’s Champions Cup, with the decisive phase of the new competition set to be staged in London later this month.

FIFA will bring its first women’s intercontinental club competition to two Premier League club venues in London later. The semi-finals of the Women’s Champions Cup will take place at Brentford’s Gtech Community Stadium on Wednesday January 28, before the final and third-place play-off are staged at Arsenal’s Emirates Stadium on Sunday February 1.

Kynisca, founded in 2024 by American businesswoman Kang who owns WSL side London City Lionesses, French team OL Lyonnes and a majority stake in the NWSL’s Washington Spirit, takes the title sponsorship role for the tournament’s launch edition.

Kynisca has built a growing footprint in women’s football through club ownership, investment in player health, and youth development structures across multiple markets.

Four continental champions will contest the final phase in England: UEFA Women’s Champions League holders Arsenal Women, CAF champions ASFAR of Morocco, Concacaf winners Gotham FC from the United States, and Brazil’s SC Corinthians, who qualified via the CONMEBOL Libertadores Femenina.

FIFA has positioned the competition as a counterpart to its men’s global club events, designed to pit champions from each confederation against one another in a standalone women’s tournament. The trophy – which bares striking similarity to the men’s club World Cup counterpart – was unveiled earlier the week.

FIFA Chief Football Officer Jill Ellis said the partnership reflected a shared focus on expanding elite women’s club football, while Kang described the competition as a “defining moment” for the women’s game.

Whether the new tournament can carve out long-term space in an rapidly crowding top tier women’s calendar remains to be seen. the Women’s Club World Cup, has been scheduled to run January 5 – 30, 2028, and has already caused the WSL to write to FIFA about its concerns saying that it could have a ‘catastrophic’ effect on the league’s season, impacting up to six match days.

For now, FIFA’s attention is on London, and the launch of its global women’s club competition.

Contact the writer of this story, Harry Ewing, at moc.l1769173525labto1769173525ofdlr1769173525owedi1769173525sni@g1769173525niwe.1769173525yrrah1769173525