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LSU’s all-in portal push puts Lane Kiffin in immediate win-now mode

LSU’s all-in portal push puts Lane Kiffin in immediate win-now mode

There’s never been a transfer class like LSU’s 2026 portal haul.

There’s also never been more pressure on a first-year head coach than what Lane Kiffin will experience this season in Baton Rouge.

The Tigers sprinted away from the competition this cycle to secure the No. 1 portal class, a group that includes a trio of five-star transfers and 11 four-star transfers. That’s 14 blue-chip prospects — players that 247Sports views as having draftable traits — in one transfer class. Only two teams in the country can claim even half that number (Ole Miss and Texas), and LSU is the only team in transfer portal history to sign three five-star prospects.

While at Ole Miss, Kiffin spoofed the popular Netflix documentary Tiger King, leaning into the nickname “Portal King” because of his transfer success in Oxford. It was an inspired bit of marketing from someone who never misses a chance to troll the competition.

After relocating to Baton Rouge, Kiffin is now truly the “Tiger King.”

There’s nobody more popular in the state of Louisiana than Kiffin, who secured a record-setting contract some 60 days ago and has since overhauled LSU’s roster by outbidding the competition for top portal prospects.

Perhaps outbidding seems like a harsh phrase amid the heavyweight recruiting battles of the transfer portal. But it’s also the reality for LSU this cycle.

The Tigers entered the 2025 season with the most expensive roster in program history — in the range of $20 million, per a source familiar with the matter. After an offseason of massive portal additions and reworked contracts for returning players, LSU’s 2026 roster could easily cost double that, according to multiple industry sources.

That level of investment was required to land LSU’s three biggest portal commitments.

No team was more desperate to sign a transfer portal quarterback than LSU. It missed on Brendan Sorsby. It missed on Demond Williams. It needed to land Arizona State QB Sam Leavitt, who initially left Baton Rouge without committing and set visits to Tennessee and Miami. 

So Kiffin hopped on a private jet and convinced Leavitt to commit.

Given the market for high-profile transfer quarterbacks this cycle — several cleared the $4 million barrier — and the $3.5 million in NIL money Yahoo reported LSU offered Sorsby (not counting any revenue-sharing dollars), it doesn’t take difficult math to extrapolate a $4-plus-million salary for Leavitt.

Outside of quarterback, there are two other positions coaches and general managers consider critical to roster building: offensive tackle and edge rusher.

LSU went out and got the best available at both.

The Tigers were among the teams to nudge Ole Miss edge rusher Princewill Umanmielen into the portal despite the fact that he’d recently signed a new contract with the Rebels. That meant LSU would have to pay a $600,000 buyout, per a source, in addition to a salary north of $1 million to bring him to Baton Rouge.

Then there’s LSU’s final five-star splash: Jordan Seaton.

An all–Big 12 tackle this season at Colorado and a potential first-round pick in the 2027 NFL Draft, Seaton handled his transfer process like an NBA free agent. He took campus visits, but teams also traveled to him, meeting in cities like Houston and Atlanta to court a player commanding quarterback-level money. He even dubbed himself “The Franchise” on social media.

Industry sources believed Seaton would command at least $3 million in the portal. The expectation is that he ended up earning far more than that from LSU.

Those are three foundational pieces for LSU’s roster. But the Tigers still had another 102 spots to account for.

If the five-star trio cost, using some napkin math, at least $8 million, imagine how expensive the rest of the portal haul and roster retention became. Given the market rate for impact receivers (LSU signed four four-star pass catchers), the premium required to rebuild the offensive line and the cost of defensive linemen in the portal, the roster price tag escalated quickly.

In just a few months, Kiffin catapulted LSU’s talent level — and spending — to near the top of the sport. It’s an all-in transformation, one LSU clearly deemed necessary to keep pace in the current era.

It’s also one that comes with immense pressure.

LSU expects its coaches to win national championships. Brian Kelly was fired, in part, because he’s the only LSU coach this century who failed to win a national title within his first four seasons.

Given the investment around Kiffin, both his top-of-the-sport salary and the cost of the roster, he’ll be expected to have LSU in the national championship mix immediately.

The Tigers are a +1300 bet to win it all in 2026, according to DraftKings Sportsbook

That’s the thing about being a king. You can tax your subjects — in this case, the booster class — however you want. But if they don’t get the return they expect on that investment, support erodes.

Kiffin needs to win quickly to avoid that fate.




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