March 6 – The United Soccer League (USL) has expanded its partnership with vivenu, officially naming the company an Official Ticketing Partner across the USL Championship, USL League One, the Gainbridge Super League, and the forthcoming tier one USL Premier.
Ticketing partners increasingly control the most valuable fan commodity, data. This data gives clubs the key information to turn day trippers into long-term supporters and buyers.
With the 2026 World Cup expected to give the sport a turbo-charged boost, the USL is investing for the long-term. Several franchises are developing soccer-specific stadiums, while the league continues expanding media and tech partnerships.
“The USL is building a blueprint for the future of community-anchored sports in America,” said Travis Smith, Regional Vice President for Sports and College Partnerships at vivenu. “With scalable infrastructure, USL clubs can transform ticketing into a strategic business asset. We are proud to support the league and its clubs in elevating fan experiences and unlocking growth across their ecosystem.”
vivenu’s Keal Blache, VP of Global Partnerships & Strategy, added: “I’ve had the privilege of watching this collaboration take shape over time, and what stands out most is the USL’s commitment to building something that lasts, for clubs, communities, and the sport itself.”
For the USL, ticketing is no longer transactional. EVP of Corporate Development Josh Keller, said: “Making the ticketing process simple and seamless is essential… vivenu provides our clubs with customized and tailored ticketing solutions that reflect their unique brands while gaining meaningful insights into their fans’ journeys.”
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