Everton have sold their women’s team to a parent company in order to generate profit of tens of millions of pounds that can be used in the transfer market while remaining compliant with PSR. Clubs like Chelsea and Aston Villa also executed similar moves recently.
The assets of Everton Football Club Women Ltd have been transferred to a company called Roundhouse Capital Holdings, which is actually overseen by Everton’s American owner, Dan Friedkin.
This is the same company that The Friedkin Group used to buy Everton during the takeover last December.
According to a report in The Times, the profit from the sale could be £60million, which can be used to sign players that the men’s team desperately needs. So far, the Blues have only managed to sign two players – Thierno Barry and Mark Travers – and manager David Moyes is expecting at least “five to six more players” before the transfer window closes.
Sources from the club also say that the women’s team, who are set to play at the iconic Goodison Park this season, is a standalone entity capable of attracting its own investment. The on-paper profit will help the club achieve PSR compliance after they saw six points deducted for a PSR breach in he 2021-22 season and two points for a breach in 2022-23.
The Toffees are the third Premier League team to utilise a law that allows the club to sell assets like the women’s team to related companies and register the transaction as profit for PSR calculations.
Chelsea and Aston Villa have executed similar moves recently, but they were found to have been guilty of breaching UEFA’s financial rules, as the European body does not permit such practices.
Reader Comments (7)
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Ian Wilkins
1 Posted
29/07/2025 at
10:30:40
Our £60m and Aston Villas £55m make Chelseas £200m valuation look a bit steep…. Not to worry Im sure theyll be fine.
Best to do this now before Masters manages to push through a stop on this sort of asset sale/ transfer.
Stu Gre
2 Posted
29/07/2025 at
10:44:10
To be fair, Chelsea WFC have won the league 6 seasons in a row.
Si Pulford
3 Posted
29/07/2025 at
10:55:40
That said 60 million is clearly too much so we cant complain really.
In fifteen twenty years who knows where the womens game will be. But clubs selling their womens teams to themselves at these prices is clearly a work around and nothing more. I hate this stuff. But dont blame the player blame the game I suppose.
Ad soon as we got American owners for better or worse we where always going to be run as a business unlike the previous lot.
Danny O’Neill
4 Posted
29/07/2025 at
10:57:35
In a different way, it’s like comparing real estate.
If Everton had sold Goodison Park, how much would they have received in comparison to what Chelsea could command for Stamford Bridge?
Postcode driven.
I don’t think Chelsea’s plans are to sell Stamford Bridge. It looks like they will bulldoze and rebuild on the same site. The only debate I’m hearing in these parts are whether they will play at Wembley or Twickenham during the rebuild when it happens.
But back to your point, Chelsea could price their women’s team at a higher value because of recent success and location.
Robert Tressell
5 Posted
29/07/2025 at
11:17:19
Unfortunately if you want nice traditional football you need to drop down to the 3rd or 4th tier or non league.
Everything is about money, TV revenue etc now.
Danny O’Neill
6 Posted
29/07/2025 at
11:35:22
The main revenues are TV and sponsorship deals, but it’s clear that TFG want to make in-roads into the US market.
As you allude to, it’s going to be a very different Everton. As a traditionalist and lifelong Evertonian from birth, like many, I sincerely hope we don’t abandon everything we hold dear (I won’t), but the change we wanted and called for is happening only 7 months in.
Now to get it right where it matters. On the pitch.
Robert Tressell
7 Posted
29/07/2025 at
11:56:53
How to get rid of these ads and support TW
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