November 21 – Nothing says football fandom quite like placing the final sticker into a completed Panini album. Anyone who grew up swapping doubles in the schoolyard can still hear the rhythm of it: “got it, got it, need it, need it.”
For the first time ever, fans can collect stickers featuring players from all 72 clubs in the Championship, League One and League Two. The new album, launched at the National Football Museum in Manchester, marks Panini’s first collaboration with the English Football League in more than two decades.
The collection includes 788 stickers packed with stats, rare Elite and Key Player cards, fabric kits, and the beloved shinies that every kid hoarded like treasure.
Katie Gritt, head of sport marketing at Panini, said the collection finally gives every fan the chance to chase stickers from the clubs closest to their hearts. “Including players from all 72 clubs for the first time, for many fans this will be the first time they can collect stickers of players from the clubs they love,” she said. “The collection celebrates the incredible talent across the EFL as well as legends of the game.”
Ben Wright, chief commercial officer at the EFL, said the project taps into what makes football special at every level. “Football is all about passion, memories and moments that bring fans together,” said Wright. “This first-ever sticker album featuring all 72 clubs is special. It celebrates the legends who shaped our game and the current players and managers who make the Championship, League One and League Two so exciting today.”
Stocked in more than 8,000 stores nationwide, the album has the feel of a classic Panini hit. And somewhere this weekend, a new generation of kids will sit on cold stadium steps trading with the same old chant: got it, got it, need it.
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