July 30 – The official brand identity of the AFC Women’s Asian Cup Australia 2026 was unveiled at the Finals group draw held in Sydney Town Hall yesterday.
Driven by the competition’s ‘Dream Fearless’ slogal, the organisers described the brand identity as “a powerful reflection of the courage, unity, and ambition that define women’s football across Asia. It draws inspiration from the swirling energy of the magnificent AFC Women’s Asian Cup trophy, which symbolises movement, connection, and the indomitable spirit of the women’s game.”
The design uses a colour palette of purple, aqua and teal, the visuals designed to evoke vibrancy and strength. Indigenous patterns created in collaboration with First Nations artists Shauna Hill and Grace Amidy are incorporated to pay tribute to the cultural diversity of the host nation Australia.
The brand will now feature prominently across host cities, venues, and digital platforms.
“The Dream Fearless slogan perfectly encapsulates the resolve and spirit of the players and fans who continue to elevate the women’s game across the Continent. It reinforces the AFC’s commitment to empowering women in football and promoting diversity, inclusivity and excellence,” said AFC Women’s Football Committee chairperson Kanya Keomany.
“As we look ahead to March 2026, we are confident that the AFC Women’s Asian Cup will once again serve as a powerful platform to showcase the talent and determination of Asia’s finest teams, and to inspire future generations to dream without limits.”
Played March 1 – 21, 2026, the Women’s Asian Cup will feature 12 teams across three host cities – Sydney, Perth and Gold Coast, and including venues used to host matches in the Women’s World Cup Australia & New Zealand 2023.
Sarah Walsh, chief operating officer of the Women’s Asian Cup Australia 2026 Local Organising Committee said: “Dream Fearless is more than a slogan, it’s a mindset that runs through every part of this tournament.
“It reflects the courage of players chasing greatness on and off the pitch, the ambition of nations rising together, and the power of football to break barriers. This bold new brand captures that energy and sets the stage for a truly inclusive celebration – one that unites communities across Australia, Asia, and beyond through the shared language of the beautiful game, while proudly representing the stories and cultures of First Nations peoples.”
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