March 5 – Leeds United have added HR software firm Employment Hero to their commercial portfolio for the remaining nine matches of the 2025/26 Premier League season, in a partnership the club are framing around business support in Yorkshire rather than traditional matchday branding.
The agreement forms part of a wider campaign by Employment Hero to expand its footprint in the UK, with Yorkshire & the Humber corner marked as a ‘priority growth region’ for the company. Working alongside the club – which is the biggest and only Premier League club in Yorkshire – the company will run a programme aimed at engaging local businesses, including behind-the-scenes events at Elland Road designed to give regional business leaders insight into how an elite sports organisation operates.
The partnership will also include employment law and compliance seminars tied to regulatory changes expected in 2026 under the UK’s Employment Rights Act. As part of that initiative, Employment Hero says it will offer businesses across the region free access to its payroll services to help smaller companies navigate the transition.
Kevin Fitzgerald, UK Managing Director at Employment Hero, said: “This partnership with Leeds United is about far more than matchday visibility. It’s about working with a brand at the heart of the community to deliver practical, meaningful support for local employers.
“We recognise the challenges small businesses are navigating, and our role is to celebrate their ambition and provide the tools and support they need to keep growing.
“Yorkshire & the Humber has a proud business heritage and a strong sense of local identity, and our data shows genuine confidence in local talent and a clear commitment to backing local suppliers. When you consider the pressures employers have faced, and the regulatory changes still to come, it’s remarkable that so many small businesses are continuing to hire and demonstrate real resilience.”
Phil Hardman, Partnerships Director at Leeds United, added: “We are really pleased to welcome Employment Hero into the Leeds United family for the 2025/26 season, and look forward to engaging with their team and learning more about the support they can offer local organisations.
“As part of the new partnership, that we will look to develop over the last few months of the Premier League campaign, we are excited to have Employment Hero present at all upcoming fixtures at Elland Road.”
Contact the writer of this story, Harry Ewing, at moc.l1772709957labto1772709957ofdlr1772709957owedi1772709957sni@g1772709957niwe.1772709957yrrah1772709957
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