February 27 – According to UEFA’s latest European club finance and investment landscape report, fans of Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, and Tottenham are paying an average of £74 per ticket, per match. Ticket revenues for those clubs rose by an average of 19% in 2025.
Arsenal now generates the most per fan, per match, with an average ticket price of £89. Liverpool posted the biggest jump in ticket income, up 27% year-on-year to £120 million due to the expansion of Anfield.
Clubs churn out the same excuses for hiking prices, citing the rising cost of competing, expanding operations, and the squeeze of financial regulations, along with paying players’ salaries that dwarf the pay packets of their fans. But for supporters, it increasingly sounds like they are being priced out of the game they helped build.
“There is a big problem with ticket prices, and these figures are definitely not fair for fans,” says Thomas Concannon, Premier League network manager for the Football Supporters’ Association.
“We believe there should be a league-wide ruling on home ticket prices – it would protect fans and make for a more competitive league. We need clubs to sit down with fans, have a proper open look at what the impacts are of rising costs across football, and see how we can work together.”
It’s a familiar conversation to anyone who has glanced at early projections around the 2026 FIFA World Cup ticket pricing. Hospitality-heavy models, premium experiences, dynamic pricing, and a clear sign that the traditional fan is being cast aside in favour of a more lucrative audience.
The FSA’s ‘Stop Exploiting Loyalty’ campaign, launched in 2024, was born from that fear. Since then, some clubs have removed concessions altogether.
“Limiting concessions, and completely getting rid of them in some cases, is something we completely disagree with,” Concannon adds.
“Hospitality has an impact on tickets for the long-standing matchgoing fan… fans really don’t feel like they’re seeing that. It has a huge impact on the atmosphere too.”
Football has never been richer, but without the die-hard fans, what kind of game will it become? Manchester United legend, Roy Keane, once said about well-heeled punters at Old Trafford, “at home they have a few drinks and probably the prawn sandwiches, and they don’t realise what’s going on out on the pitch.”
Contact the writer of this story at moc.l1772163872labto1772163872ofdlr1772163872owedi1772163872sni@r1772163872etsbe1772163872w.kci1772163872n1772163872
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