February 9 – Milwaukee Bucks forward Giannis Antetokounmpo’s is more confirmation that ownership in clubs is becoming more of an asset class than a side hustle, especially where there is the opportunity to build portfolios at a knock-down rate compared to the franchise model of sporting institutions in the United States.
The NBA superstar has joined the ownership group of Chelsea Women alongside Reddit co-founder Alexis Ohanian, who has demonstrated success in investing in women’s football, having helped Angel City FC become one of the most valued women’s teams in the world.
Antetokounmpo follows the path first trodden by LeBron James’ long-standing position at Liverpool, and more recently the wild success of Ryan Reynolds and Rob McElhenney’s Hollywood-meets-heritage revival of Wrexham.
In the United States, franchise prices are drifting away from the run-of-the-mill millionaires into the billion-dollar category. NBA, NFL, and MLB teams now command valuations that begin at eight figures and climb quickly. European football, by comparison, can still offer a sensible entry point.
Giannis spoke of “ambition, legacy, and pushing the game to new heights,” writing on social media, “I’m proud and honored to partner with my friend @alexisohanian, joining the ownership group of @chelseafcw, a historic club built on passion, excellence, and a winning culture,” he said.
“Chelsea’s history speaks for itself, and I’m excited to contribute to the future by supporting continued growth and impact in women’s sport. This is about ambition, legacy, and pushing the game to new heights. Up the Chels!”
No value was given for his investment.
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