Manchester City plugs in expanded Unilumin partnership

January 23 – Manchester City have confirmed a new multi-year partnership with LED display and lighting specialist Unilumin, expanding a relationship that has already had a significant presence at the Etihad Stadium.

As part of the agreement, Unilumin will supply large-scale LED screens for the club’s new entertainment destination. This includes major screens positioned at either end of the Etihad campus development, along with a further installation in the fanzone that will be used on matchdays and for non-matchday events.

The partnership builds on work carried out in 2022, when Unilumin delivered the Etihad Stadium’s two-tier ‘Supersized LED’ pitchside display system. That installation created an expanded digital perimeter around the pitch.

The club has highlighted the system’s commercial value, with the extended screen space offering increased exposure for broadcast-facing partners and sponsors.

Unilumin will now have a broader role across the Etihad Campus, moving beyond in-bowl advertising to fan-facing areas around the stadium.

Jeremy Way, Vice-President of Strategy and Creative – Partnerships at City Football Group, said: “Unilumin’s world-leading technology has transformed our LED offering at the Etihad Stadium, delivering significant impact and value for both our partners and global fanbase.

“Through this new partnership, we are extending that capability into our upcoming entertainment destination, where immersive, large-scale LED technology will provide an engaging and flexible high-impact digital platform to communicate with fans and those visiting the area, reflecting our commitment to delivering world-leading technology across the entire site.”

Tiger Lin, chairman of Unilumin Group, said: “Over the years, our collaboration has demonstrated what can be achieved in the sports industry, with Unilumin’s LED solutions forming an integral part of the Club’s world-class visual experiences for fans worldwide.

“Now we are unlocking new levels of visual impact as we bring innovative display technology beyond the stadium and across the Club’s wider entertainment destination.”

Contact the writer of this story, Harry Ewing, at moc.l1769172304labto1769172304ofdlr1769172304owedi1769172304sni@g1769172304niwe.1769172304yrrah1769172304